Media Blog
More and more small businesses are using social media to promote their companies: A report by Palore found that 58.2 percent of small businesses are on Facebook or Twitter. However, the same report showed that only 22 percent were on both social media sites. This raises an important question – just how engaged and active [...]
Just how influential has Facebook become in the world of online advertising? According to a study conducted by Experian Hitwise, each Facebook fan of a product or company translates to 20 website visits. Hitwise tracked people’s online search history to show that after liking a Facebook fan page, many Facebook users continued on to the [...]
Facebook pages are a great way to increase the visibility of your brand or company. Facebook has a number of secret tricks that can help you see big increases in the number of “likes” of your Facebook page. 1. Timing: Interestingly, certain times and days of the week give a post a better chance to [...]
Quick! Sum up your business’s activities in 140 characters. It sounds difficult to condense your company’s broad message and goals into so short a space, right? Learn what to tweet to make the most of your business’s unique platform to update your followers on new and exciting offers. The number one piece of advice to [...]
With so many options out there to utilize social media for your company or brand, it is always helpful to see what others have done successfully. Here are five examples of well-executed, well-received, and creative campaigns. 1. Coca-Coca’s Expedition 206 In 2010, Coca-Coca sent three travelers and a video camera around the world to all [...]
Okay, you were able to draw a person to your blog. Their eyes begin to skim over the witty and intelligent sentences you have spent hours perfecting. BAM! They get bored and lose interest. They are gone forever. Having a blog requires more than an interesting idea or story – you need to format and [...]
