Case Studies
Background A regional bank had extensive and complicated advertising schedules on several area television stations. Its schedule involved a mix of fixed timeslots, floating placements, digital programming and various sponsorships. Bank employees had noticed old and outdated advertisements running in some instances, and also saw their ads running in unapproved timeslots. With such a full [...]
Background A regional law firm had experienced dramatic two-year growth found itself spending a significant amount on television placements in several cities. Results varied significantly among the different stations, although all media had been purchased according to strict performance guidelines. The firm had become increasingly concerned that it was losing value due to lack of [...]
Background A well-established regional home improvement retailer with more than 35 years in business was facing heavy competition from two national home improvement chains. With 58 locations throughout the Midwest, our client needed a targeted media presence that would secure its position in the market, offset its competitors’ larger budgets and support significant growth. The [...]
Background A regional medical practice with a reputation for excellent patient care was facing sluggish growth and the loss of patients to competitive practices. It had regularly increased media expenditures; however advertising was not producing acceptable patient gains. Office staff was deeply involved in the media process, often spending time on media scheduling and telephone [...]
